Writing Product Pages That Sell

Clear, easy-to-read product descriptions are essential for selling online. We wanted to gather a few tips and advice that you can start using immediately to improve your listings for more views and more sales!

Keep it simple and clear

Write clear easy-to-read descriptions that are not too long. The shorter the sentence, the less room for errors and miscommunication. Think about the buyer and what they need to know. Then keep the description short and to the point. A common mistake is to write too much. 

British English or American English?! 

If you are selling internationally, don’t worry too much about the difference between British English and American English. Most people can understand both without a problem.

Be careful with the Titles.

Create a good title for your product using a clear, accurate title that describes the item well. A good title helps buyers find what they are looking for easier.

Describe the item without too many adjectives. Excellent, Superb, Amazing, and Fun – are all words that will not show up in the search. Don’t waste your title space with these words. 

Read, Read and Re-read

Check your writing again and again. Grammar mistakes are easy to make. If it does not sound natural, check it with someone else or change the sentence around.

Tags and keywords made simple

Find keywords for your item by searching for similar items and learning the keywords that are most common. Use these keywords in your title and the first few sentences of your description. Then use these keywords again in your tags. This will help your item show in searches more. Try to use common names for the item. Use only common colors. Describe the use of the item. When would your buyer use it? Is it for a special event, mention this in the listing?  

Be Careful of these common mistakes:

Sell or Sale? 

Sell is a verb. Sale is a noun. 

20% off sale 

We sell unique items. 

Affect or Effect?

Affect is a verb, Effect is a noun

The size affects the price 

It has a glowing effect

ie. or e.g?

I.e. means that is or in other words

E.g. means for example

The box is large, i.e it can hold many items

Shipping costs differ for countries; e.g shipping to the USA is an extra $30 

Lose or Loose? 

Lose is a verb meaning to have lost something

Loose is an adjective, meaning not tight

I want to lose weight

Her belt is very loose around her waist. 

Accept or Except?

Accept is a verb meaning to take or receive 

Except is a preposition meaning to exclude.

We accept payment by bank transfer.

We can ship to all countries except to France.

Keep at it!

Keep writing. Product descriptions get faster and easier the more you do! Tags also get quicker as you get used to the keywords for your items.

Keep looking at other listings of similar items and get an idea of how others are writing descriptions and the words they use. Do not copy other listings.

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