Writing Product Pages That Sell
Clear, easy-to-read product descriptions are essential for selling online. We wanted to gather a few tips and advice that you can start using immediately to improve your listings for more views and more sales!
Keep it simple and clear
Write clear easy-to-read descriptions that are not too long. The shorter the sentence, the less room for errors and miscommunication. Think about the buyer and what they need to know. Then keep the description short and to the point. A common mistake is to write too much.
British English or American English?!
If you are selling internationally, don’t worry too much about the difference between British English and American English. Most people can understand both without a problem.
Be careful with the Titles.
Create a good title for your product using a clear, accurate title that describes the item well. A good title helps buyers find what they are looking for easier.
Describe the item without too many adjectives. Excellent, Superb, Amazing, and Fun – are all words that will not show up in the search. Don’t waste your title space with these words.
Read, Read and Re-read
Check your writing again and again. Grammar mistakes are easy to make. If it does not sound natural, check it with someone else or change the sentence around.
Tags and keywords made simple
Find keywords for your item by searching for similar items and learning the keywords that are most common. Use these keywords in your title and the first few sentences of your description. Then use these keywords again in your tags. This will help your item show in searches more. Try to use common names for the item. Use only common colors. Describe the use of the item. When would your buyer use it? Is it for a special event, mention this in the listing?
Be Careful of these common mistakes:
Sell or Sale?
Sell is a verb. Sale is a noun.
20% off sale
We sell unique items.
Affect or Effect?
Affect is a verb, Effect is a noun
The size affects the price
It has a glowing effect
ie. or e.g?
I.e. means that is or in other words
E.g. means for example
The box is large, i.e it can hold many items
Shipping costs differ for countries; e.g shipping to the USA is an extra $30
Lose or Loose?
Lose is a verb meaning to have lost something
Loose is an adjective, meaning not tight
I want to lose weight
Her belt is very loose around her waist.
Accept or Except?
Accept is a verb meaning to take or receive
Except is a preposition meaning to exclude.
We accept payment by bank transfer.
We can ship to all countries except to France.
Keep at it!
Keep writing. Product descriptions get faster and easier the more you do! Tags also get quicker as you get used to the keywords for your items.
Keep looking at other listings of similar items and get an idea of how others are writing descriptions and the words they use. Do not copy other listings.